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Brand starts first open casting call for new campaign.
January 2, 2012
By: TOM BRANNA
Editor
Make Up For Ever, the Paris-based professional make up brand, has kicked off its first open casting call to find a “real woman” to star in its next HD Complexion advertisement—which will not be digitally retouched or enhanced in any way, according to the company. The new visual will kick off the second phase of the company’s Unretouched Campaign, which originally launched in spring 2011. The open casting call runs from Jan. 1 through Feb 1, and consumers are challenged to c...
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